About Us

About Elle!

Kini founder,  Elle  never understood why it has to be so hard to find the perfect bikini. Functional, Flattering and On-Trend – is that really too much to ask for?

After returning home from what they promised would be her last futile shopping expedition, Elle duo had a thought. Imagine a website that allowed its customers to design and buy their own, customised piece of swimwear.

ElleUnable to find such a service that didn’t cost a fortune, Elle decided to launch her own, and in 2010 Kini Swimwear was born.

With its easy-to-use website and swimwear design tool, Kini allows you to select the styles, sizes, colours, prints and embellishments that suit your tastes. There are so many possibilities when you design your swimwear with Kini – and you’ll never have to sacrifice style, comfort or functionality ever again!

You are beautiful

Our Mission

We make bikinis for women, not models!

At Kini, we believe in a world where fashion meets function. Every women has the right to own swimwear that is perfect for their body. Our mission is to give women of all shapes and sizes the ability to design and wear swimwear that is as unique and individual as they are.

Our focus is on using designs that flatter and compliment different figures, so we have spent a lot of time ensuring that we offer the right fits, cuts and designs for all body types. We pride ourselves on the consistent quality and functionality of our swimwear, but we also know how important it is to be fashion-forward. Our website is regularly updated with new styles and prints to reflect emerging Australian trends, so you’ll never be stuck with something out-dated.

By focusing on what makes the perfect piece of swimwear (comfort, style, flattery and functionality), we have been able to give our customers exactly what their heart desires in just a few clicks. It’s time to say goodbye to those fruitless swimwear shopping trips, and say hello to the convenience of creating your perfect bikini online.

Our Philosophy

To create swimwear that is effortless, elegant, genuine, playful and just a little bit cheeky!

We come in all different shapes and sizes, so we want swimwear that accentuates our best features and makes the other bits disappear so we can get on with having fun! There’s nothing worse than feeling super self-conscious when you should be enjoying yourself at the beach or by the pool. Our hope is that women who wear Kini Swimwear will feel confident and comfortable in their bikini bodies, wherever they are.